Background

Ear Candy is a recording studio and an audio post-production facility run by one of the top composers in Calgary. Their primary client-base is advertising agencies and film production companies. Ear Candy needed to find a way to stand out among other long-established studios.

Strut’s Solution

Strut designed, wrote and produced a website designed specifically to appeal to this market. Emphasis was placed on creating a dynamic, visually-rich environment. Audio was used to demonstrate how important an effective musical score and sound design are to any production. Demo videos and sound clips were integrated into the Flash files, allowing viewers to see and hear the samples without worrying about video playback compatibility.

Results

Not only has the response from Ear Candy’s existing client base been overwhelming, but many new clients have been won over by this distinctive and bold web site. In 2006 the web site was awarded second place at the Ad Rodeo, putting it front-and-centre with the target audience in the advertising industry.