Background

In addition to funding Genomic research, Genome Alberta’s mandate includes educating the public about developments in research and the advances made by the projects they support. Their latest educational initiative is an interactive “4D Inside Genomics” exhibit at the Science Centre, which allowed children to fly through a three dimensional human body.

Strut's Solution

Strut developed bold graphics for the exhibit and promotional materials, highlighting kid’s ability to explore the inside of the human body using the latest 4D imaging technology. 3D glasses were needed to see the effect, so Strut created custom cutout graphics to brand the glasses, which also deterred theft due to their size. 

Results

The colorful visuals drew children and parents to experience Genome Alberta’s interactive 4D Inside Genomics exhibit. We were able to present the complex research and diagnostic technology in a way that was engaging and relevant to children and their parents.