Background

Mrs. Willman’s Bakery identified an opportunity in the market to offer a nutritious muffin for kids. With no trans fat, added Omega 3 and a good dose of high fiber, the muffins would appeal to mothers looking for a fun, healthy snack for their kids.

Strut's Solution

Strut developed the name Mini Mighty Muffin™ to draw attention to the fact that this little food packs a large nutritional punch. Using the photo of a child playing superhero adds a cute quality, and highlights the fun aspects of this healthy treat.

Results

The packaging was focus group tested and achieved an astonishing recall rate. Additionally, 93% of the test audience indicated that they were likely to purchase the product due to the packaging. Interest from retailers has been overwhelming and we look forward to seeing how it is adopted in the market.