Background

Dedicated to the music of the 80s and 90s, MuchMoreRetro is uniquely styled for those who grew up watching their music on television. MuchMoreRetro is the source for classic videos from The Police to Nirvana and everything in between. Strut was tasked with developing the brand -- speaking for the most part to an audience who had experienced this music the first time around.

Strut's Solution

Strut created sequences that let the audience reminisce. The station IDs and promo packaging incorporate 80s icons like video games, ghetto blasters and even a "Speek & Spel" spouting 80s catch words.

To build the subscriber base a spot was produced, replicating the Thriller video featuring a mini Michael Jackson.

Results