Background

Founded in 1923, Sharp’s Audio-Visual is a remarkable organization. It has consistently adapted to new trends in audio-visual technology and continues to deliver leading edge products and unparalleled expertise. Sharp’s asked us to revitalize their brand in order to make the company’s communications more relevant to their ever-evolving high-tech marketplace.

Strut's Solution

Strut re-engineered the brand to convey a sense of friendliness and approachability while still highlighting Sharp’s degree of technological expertise. This new brand needed to work across a great variety of executions including everything from advertising and business communications to vehicle wraps and their web site.

Results

Sharp’s has grown dramatically since the brand revitalization. Advertising has increased brand awareness in the business community, and regular direct mailers coordinated with marketing tools for sales teams are driving record sales. 

Sharp’s has increased market share in all nine of its locations across western Canada.