Background

Alpine Living Group (ALG) is an umbrella marketing company that was created to provide buyers with “one-stop” services or products (building sites, custom home-building or turn-key solutions) in a high-end development in Fernie, British Columbia. 

In addition to the umbrella company, each entity also required a separate logo that could be used on its own.

Strut's Solution

The overall design needed to have an environmental, organic, high-end feel to reflect the integrity the physical environment and the development. This was accomplished through our use of colour, illustration and stock choices for the marketing pieces.  

The resulting pieces (logo, stationery design, marketing mailer, promotional folder, signage and web site) carry the consistent corporate message that Alpine Living Group provides clients with spectacular homes in a beautiful, natural environment. The web site has been 

particularly successful as a marketing tool. It transports the viewer to the development and the area, offering an interactive navigation supported by a large gallery of images and viewing options.

Results

Each phase sold out ahead of schedule and at higher than expected prices. Building sites have almost doubled their market value over two years.