The word association surrounding the Razer Television rebranding seemed innocent enough... eclectic TV programming... entertainment... three ring circus... circus tent... BACON! Thus was born the freak show affectionately referred to as “The Meat Circus”.

The mixing of circus elements, meat products and a healthy dash of the bizarre hit the spot. All of us at Strut Creative are pleased to announce that we have been honoured with Gold at the 2008 Promax/BDA Design Award for our re-brand of CTVglobemedia’s Razer Television Network.

The gold for “Total Package Design: Image On-Air” was awarded at a ceremony in New York Wednesday night, and was accepted by Justin Stockman, Creative Director, MuchMusic / Razer / TV Land, of the CTV Creative Group.

Strut designed and executed the re-brand of Razer to refresh their on-air look and strengthen their position as a unique, youth-targeted, national specialty network. The project involved developing a totally new look & feel for the network, including on-air promotional packaging, station IDs, bumpers, as well as branding elements for key network content such as their highly-rated “Razer Flick” feature movies.

Promax/BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks in North America as well as more than 3,000 individual members in 70 countries. The Promax Awards are recognized around the globe as the highest accolade for promotion and marketing professionals working in electronic and broadcast media.