Re-brand of the Razer television network to refresh their on-air look and strengthen their position as a unique, youth-targeted, national specialty network. The brand received Gold at the 2008 Promax BDA awards, the highest honour in television branding.
Razer Network Re-brand
Sneaking in before the start of the Stampede rush, Strut hosted a Tiki Party to celebrate our new space. We magically transformed the office into a tropical paradise with palm trees, a tiki bar and audio soundscape of jungle and surf audio loops supplied by Ear Candy.
Themed appetizers were created by Wade Paterson from Boreal Cuisine and judging by how quickly the food disappeared they were definitely crowd-pleasers. A few of the delectable delights offered were mango and fresh coconut spring rolls, lobster potstickers, kona-glazed pork belly and a special item featuring Hawaii's unofficial dish, Spam – with a twist of course... mesquite-smoked Spam crostini topped with a caramelized pineapple chutney. Yummy.
Our whiteboard board room was adorned with Hawaiian doodles, beachy music filled the air and Hawaii-related video clips were projected on the wall. Our bartender, Pascal, was kept busy serving up Mai Tais, Blue Hawaiians and the very popular Strutini, our signature, brand-coloured, mango martini while the self-serve tubs were filled with icy Molson Cold Shots and the odd Corona thrown in for good measure.
Our 60+ guests appeared to have a great time as the sipped and noshed throughout the evening, with a few stragglers staying late into the night.
As the headline says, thanks to everyone who could make it out to help us celebrate. For those who could not, be sure to pop by for a visit – our door is always open.
For more information contact us at 403-228-9200