Strut was tasked with creating and producing a stand-out Public Service Announcement on a small budget to raise awareness of World Water Day and the Centre for Affordable Water and Sanitation Technology’s mission to enable developing countries to have access to clean drinking water.

Strut’s engaging script helped garner interest from Stir Films and Ear Candy to support this great cause and create a great TV and radio spot.

These days the line-up for PSA airtime is long, but this spot caught the attention of CityTV and Global who put them into rotation. Global also uploaded the spot to their national PSA pool and CAWST was a bit surprised when they received a call from a student group in Hamilton, Ontario who wanted to host an event for them.

The Centre for Affordable Water and Sanitation Technology is a Calgary-based non-profit organization providing technical training, consulting and acting as a centre of expertise in water and sanitation for the poor in developing countries.