Development of a new brand to better position this manufacturer of high-end custom display cases against their european competition.

Arctica - Presentation is Everything

You only get one chance to make a first impression

A strong logo is only one part of a truly effective brand. We pride ourselves on building rich, comprehensive identities that capture the essence of an organization and communicate on a gut level how it's relevant to your target audience.

Through Strut's 10-part BrandBase™ system we'll work with you to develop a solid brand strategy that provides the foundation for everything your company says and does -- creating a connection between you and your customers that will last a lifetime.

  • Logos
  • Taglines / Positioning Lines
  • Stationery Packages
  • Brand Strategy & Product Positioning
  • Colour Palette Refreshes
  • Branding Guides & Toolkits
  • Media Kits
 

Heritage Park

Branding for Heritage Park Attractions

Heritage Park is Canada’s largest living history museum, celebrating the settlement of western Canada from the 1860s through to the 1950s. With 127 acres of attractions, the park offers memorable experiences for visitors of all ages.

To dramatize the wide variety of attractions for visitors, Strut “branded” the most compelling park features with a series of individual logos. The logos work to highlight the array of options available within the park, and remind existing park visitors of the many reasons to return.


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Global Petroleum Show 2010

Logo

The Global Petroleum Show is DMG World Media's premiere event. As the world's largest oil and gas tradeshow it attracts visitors from over 100 countries who share ideas and innovations and participate in educational sessions.

While awareness of the show runs extremely high, research indicated a very low recall of their identity. The new wordmark Strut developed sheds their original dark "globe" visual, instead using a clean and bold typographic approach. The new wordmark concentrates on what people remember about the event, communicating the name in a clear fresh way.

Aspen Family Services

Corporate Identity & Brand Development

Aspen is one of Calgary's largest social agencies, serving over 3,000 individuals and families each year. They help people draw upon their unique, personal strengths to build long-term resiliency against life's challenges, creating a better life for themselves and their families.

Strut developed a new brand to convey their unique approach. The overlapping rings in the circle represent Aspen's many interlocking support services and partner organizations which help bolster individuals and families.


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Horizon North Logistics

Identity, Communications Materials and Website

Horizon North is a logistics company supporting oil & gas producers and other resource development focused companies. They provide marine services, mobile structures, camps and catering and matting solutions.

The logo depicts the sun rising over an arctic horizon and reflecting upon the ocean's surface. The line work and graphic style of the illustration hints at aboriginal art.


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Arctica Showcases

Brand Development

Arctica designs and manufactures high-end custom commercial refrigeration display cases for the retail food industry. From a butcher shop to a buffet restaurant, Arctica's products deliver top performance and good looks.

Strut overhauled the brand, including a new logo, tagline, web site and sales materials, to reflect the high-quality of their products, and better position them against their European competition.


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Brookfield Homes

HomingDevice Mobile App

Realizing a need to fill the technological void in the home buying experience, Brookfield Homes wanted to give their customers a new way of organizing information.

Strut developed a groundbreaking multi-platform initiative involving a website, interactive touchscreen kiosks, and a revolutionary smartphone application -- HomingDevice. The name, HomingDevice, as well as the logo, featuring a home in the middle of a bulls-eye, refer to the ability the app gives users to zero in on the perfect home for them.


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Preo Software

Logo, User Interface and Website

Preo Software is the market leader in providing Print Knowledge Management Systems (PKMS) to enterprises around the world. Their Printelligence flagship product helps decrease an organization’s print volume by influencing employee printing behavior and tracking costs.

Using a universally recognizable page icon with a highly stylized custom type treatment allows the Preo brand to "own the printed page".

Murrieta's Westcoast Bar & Grill

Identity for Tomato Festival Promotion

With a fresh approach to seafood, steak and pasta dishes, and a wine list of over 250 distinctive labels from around the Pacific Rim, Murrieta's restaurants are a celebrated dining tradition in Calgary, Canmore and Edmonton.

To promote their annual Tomato Festival, Strut developed a hand-lettered wordmark accented with a large palette of tomato illustrations. Mixed and re-mixed over a wide number of applications, including buttons and aprons, as well as advertising, the Tomato Festival branding raised awareness of Murrieta's unique culinary promotion.

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Developed by Strut Creative  
106, 1215 - 13th Street SE Calgary Alberta T2G 3J4    (ph) 403 228 9200