Heritage Park is Canada’s largest living history museum, celebrating the settlement of western Canada from the 1860s through to the 1950s. With 127 acres of attractions, the park offers memorable experiences for visitors of all ages.

Strut created a series of print, transit and billboard advertising for Heritage Park. A typographic approach and illustrative style adopted from travel and tourism posters reflect the main time period represented by the various attractions, while demonstrating the richness of the experience offered by Heritage Park.

For years Calgary has been growing rapidly, and the Calgary Board of Education has struggled to keep pace with the hiring of qualified teaching and support staff to keep pace with the community.

In order to meet their goal of attracting approximately 500 new teachers a year over the next few years, Strut developed a comprehensive recruiting campaign including print ads, job fair displays, an iPod giveaway aimed at sending prospective applicants to a new recruiting-focused microsite we developed for them.

Nexen is a Canadian energy company with international assets that is committed to building a sustainable future with unconventional resource developments and world-class operations. At the heart of these operations are the people and communities in which they work and live.

Nexen supports the local communities and highlights their work in each region that they operate. We developed both the look and feel and the copy for this ad recognizing Nexen’s commitment to STARS air ambulance in Alberta.

The Calgary Homeless Foundation has been a leading advocacy and support group for the city’s homeless population since 1998. They provide support services, affordable housing, counselling, research, and policy planning to help move people off the streets and into homes.

The CHF wanted to raise awareness of homeless issues on the Mount Royal University campus. Strut created a series of posters for the “Don’t Ignore Me” campaign, which gave a face to homelessness and presented meaningful facts and figures regarding those affected by it.

Go2 is an active living initiative created by a consortium of government and not-for-profit groups in order to encourage Calgarians of all ages and abilities to engage in active lifestyles.

Along with the logo, tagline and web site, Strut developed an advertising campaign to generate awareness and drive traffic to the web site. The ads support the idea that there are many options for everyone to participate in a healthy, active lifestyle. The important thing is that you're doing "whatever gets you going".

The Ditch Hitch is a heavy-duty towing and vehicle recovery solution. Due to it's patented pivoting design and solid aluminum construction, the Ditch Hitch is the only product on the market equipped to safely handle the extreme dynamic loads experience during vehicle recovery.

Once they are made aware of the safety implications of towing using traditional means (shackles, chains, etc.) Fleet Safety Managers overwhelmingly respond to the Ditch Hitch. Strut's aim with this campaign was to dramatically demonstrate the issue, using recreations of actual medical case studies.

Many of Shell’s people support vital community organizations. Shell supports their contributions of time and money through two key areas: the Shell Community Service Fund and the United Way.

Strut developed a series of ads to highlight these social investments, and more importantly, to bring attention to the valuable contributions made by Shell employees, retirees and retailers.

Experiential Events is a high-end event management company, having won many of the world's top honours in the event planning industry.

Having previously developed their identity and a web site, Strut created a campaign aimed at demonstrating to potential clients that Experiential Events can craft and deliver memorable experiences through their events.