For years Calgary has been growing rapidly, and the Calgary Board of Education has struggled to keep pace with the hiring of qualified teaching and support staff to keep pace with the community.

In order to meet their goal of attracting approximately 500 new teachers a year over the next few years, Strut developed a comprehensive recruiting campaign including print ads, job fair displays, an iPod giveaway aimed at sending prospective applicants to a new recruiting-focused microsite we developed for them.

Go2 is an active living initiative created by a consortium of government and not-for-profit groups in order to encourage Calgarians of all ages and abilities to engage in active lifestyles.

Along with the logo, tagline and web site, Strut developed an advertising campaign to generate awareness and drive traffic to the web site. The ads support the idea that there are many options for everyone to participate in a healthy, active lifestyle. The important thing is that you're doing "whatever gets you going".

The Ditch Hitch is a heavy-duty towing and vehicle recovery solution. Due to it's patented pivoting design and solid aluminum construction, the Ditch Hitch is the only product on the market equipped to safely handle the extreme dynamic loads experience during vehicle recovery.

Once they are made aware of the safety implications of towing using traditional means (shackles, chains, etc.) Fleet Safety Managers overwhelmingly respond to the Ditch Hitch. Strut's aim with this campaign was to dramatically demonstrate the issue, using recreations of actual medical case studies.

Many of Shell’s people support vital community organizations. Shell supports their contributions of time and money through two key areas: the Shell Community Service Fund and the United Way.

Strut developed a series of ads to highlight these social investments, and more importantly, to bring attention to the valuable contributions made by Shell employees, retirees and retailers.

Experiential Events is a high-end event management company, having won many of the world's top honours in the event planning industry.

Having previously developed their identity and a web site, Strut created a campaign aimed at demonstrating to potential clients that Experiential Events can craft and deliver memorable experiences through their events.

As a designer and manufacturer of mobile structures used as workforce housing and offices in remote camps, Horizon North is a supplier to some of the largest names in the oil & gas and mining industries.

Strut developed ads highlighting their mobile structure's robust construction, their ability to withstand the harshest weather conditions and Horizon's eagerness to take on the toughest transportation challenges.

Sharp's Audio-Visual is Western Canada's largest audio-visual provider with dozens of locations and business units spanning equipment sales, event staging rentals, integrated A/V systems, and warranty repairs.

With the demand for talented technical graduates very high, Sharp's asked Strut to develop a recruiting campaign targeted at SAIT and NAIT students. The ads demonstrate the earning potential and career opportunities available at Sharp's.

Shell is involved in a large number of social initiatives, supporting important projects and organizations in Calgary.

Shell asked Strut to develop a fun way to tell Calgarians about their involvement in the Stampede and direct them to the social investment section of Shell's web site if they are interested in learning about their other benefactors.